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A native of Singapore, Nona first started her career as a management consultant in London before moving to the San Francisco Bay Area where she started the first online meal delivery business and created the first food-based detox program. While running her business, Nona was also a competitive fencer for many years, representing Singapore.
In 2014 she pivoted and launched her eponymous brand. where Nona’s Singaporean food heritage drives the brand’s obsession with authentic flavor and serves as the platform for its continual exploration of the delicious street food found throughout Asia. She is the first Asian American Vice Chair of the Specialty Food Association, and also a founding member of (included).