Saron Mechale

Saron Mechale

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Saron Mechale

Saron Mechale is an Ethiopian social entrepreneur and founder of goTeff: a sustainable superfood and wellness brand using ancient Teff grain, the fuel of Ethiopian runners.

Saron describes herself as a Pan-African Feminist who cares deeply about using business as a tool of social transformation. Her vision is to rebrand her country’s image and fight the single narrative often told about Ethiopia and Africa at large.