Panelist
Jon Sebastiani
Jon founded Sonoma Brands in January 2016 to invest in high-growth, emerging consumer brands and selectively incubate new concepts. Through Sonoma Brands, Jon has built a leading growth equity fund exclusively focused on the CPG space. As a successful entrepreneur with experience in building multiple brands, Jon understands a founder’s need to look beyond capital
Daniel Swid
Daniel has contributed to the foundational success of 5 technology startups and has worked in Silicon Valley, Israel, and Asia Pacific. At VMware R&D he founded the prototyping practice and has a gift for scaling and accelerating early stage teams.
Sally Rogers
Entrepreneur and sustainable food systems advocate with a demonstrated history of working with founders and teams on strategy and growth. Skilled in Communications, Marketing, Team Building, Staffing Services, Management, Leadership, and Strategic Planning. Current organizations include: Slow Food, Good Food Foundation, The Cooking Project, Ellevate Network, Fare Resources. Previous: Deloitte, Wellington Management Company.





























