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Christina Dorr Drake is a co-founder and the CEO of Willa's, which is on a mission to create a plant-based milk that tastes as good as it is for people and the planet. She launched Willa’s in 2021 with her sister, Elena Dorr Zienda, and husband, Rusty Drake. Previously, Christina spent over twenty years working in innovation, brand and marketing strategy leading brands including Panera, Coca-Cola, Target and American Express. She frequently speaks at events, including SXSW on the critical topics of climate change and building mission-driven businesses.