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Colleen is a lifelong advocate of improving health of people and our planet through better food through the market and public policy at the local, state, and federal level. She launched the idea of Purity Verification of agricultural toxins (pesticides, heavy metals) in her company ZEGO in 2019 both to provide transparently clean food to consumers and to educate them on how to demand Purity Verification from other brands. ZEGO is certified as a B Corp and Woman Owned. Her goal is to leverage the power or consumer demand to rapidly clean our food system and planet in ten years.