A wild gal turned sober-curious, Fay Behbehani is an Iranian-Kuwaiti living in Los Angeles, and a beverage entrepreneur in both the alcoholic and the non-alcoholic space. As former head of marketing for a California-based brain tech company, she discovered her passion for bio-hacking and incremental gains for mind and body. After co-founding Uncle Ed’s Damn Good Vodka, Behbehani had an epiphany on a meditation retreat in Northern California that alcohol no longer served her, and that drinking culture needed a radical shift. Harnessing her breadth of experience, whilst indulging in her passion for all things beverage, wellness and plant medicine, she founded Bonbuz, setting out to revive the spirits industry and what it means to drink together and get buzzed in the modern age.
A wild gal turned sober-curious, Fay Behbehani is an Iranian-Kuwaiti living in Los Angeles, and a beverage entrepreneur in both the alcoholic and the non-alcoholic space. As former head of marketing for a California-based brain tech company, she discovered her passion for bio-hacking and incremental gains for mind and body. After co-founding Uncle Ed’s Damn Good Vodka, Behbehani had an epiphany on a meditation retreat in Northern California that alcohol no longer served her, and that drinking culture needed a radical shift. Harnessing her breadth of experience, whilst indulging in her passion for all things beverage, wellness and plant medicine, she founded Bonbuz, setting out to revive the spirits industry and what it means to drink together and get buzzed in the modern age.