Matt turned his lifelong passion for baking and working in the food service industry into Firebrand in 2007.  Matt has a passion to create a great workplace culture of inclusion, hard work and service.  Matt believes that a company has the responsibility to it’s employees as well as the community it serves.  Being raised in a house where his mother went to jail as a teenager and having experienced homelessness himself, Matt aims to make Firebrand a place where people can create a better life for themselves, their families and their community.