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Matt turned his lifelong passion for baking and working in the food service industry into Firebrand in 2007. Matt has a passion to create a great workplace culture of inclusion, hard work and service. Matt believes that a company has the responsibility to it’s employees as well as the community it serves. Being raised in a house where his mother went to jail as a teenager and having experienced homelessness himself, Matt aims to make Firebrand a place where people can create a better life for themselves, their families and their community.